NOTO Botanics

NOTO rethinks what beauty can look like. Founded by makeup artist Gloria Noto, the line was created to offer intentional, multi-use products that move easily between face, body, and hair while challenging traditional ideas about who beauty is for.

Designed to be gender-inclusive and ingredient-conscious, NOTO focuses on adaptable formulas that support real routines rather than overly complicated ones. Many products are vegan, cruelty-free, and crafted with performance in mind, allowing you to customize how and where you use them.

As a queer-founded brand, NOTO also prioritizes community impact, regularly supporting social causes and amplifying diverse voices through its platform.