HoopDee

HoopDee is a woman- and LGBTQ+-founded brand created to bring more clarity and confidence to feeding routines. Inspired by founder Roxie Alsruhe’s experience tracking milk for her newborn son, the brand focuses on simple, practical tools that help parents stay organized without added stress.

Its durable, bottle-friendly tracking rings are designed to align with CDC guidelines, making it easy to monitor timing, usage, and inventory at a glance. Waterproof, dishwasher safe, and built to handle everyday extremes, they work seamlessly alongside the free HoopDee app to track expiration and reduce waste—no batteries or charging required.