About the Happy Impulse collection
Happy Impulse is an LGBTQ+-owned art and lifestyle brand founded by queer couple Roberta and Cheryl. Launched in 2020 and based in Atlanta, the shop creates original artwork, apparel, stickers, and accessories with a point of view: a little nostalgic, a little defiant, and not particularly interested in playing nice with bland design.
Led by Roberta’s illustration style and Cheryl’s behind-the-scenes precision, Happy Impulse turns weirdness, tension, humor, and queer perspective into pieces people actually want to live with.