BADBUI

BADBUI is a gay-owned underwear and swimwear brand that features high-end designs with a unique neon flare that aligns with the brand's mission to "inspire individuals to harness their own super power, while looking good and feeling badass." Their creator, Jameson Bui, is also the designer behind the brand. Bui studied at Parsons School of Design and gained experience designing underwear for major brands including Calvin Klein, Tommy John, and others before venturing out on his own.