About the Awarewolf collection
Awarewolf is an trans-owned apparel brand founded by Landon Reed in 2015, originally created to help fund his top surgery. What started as a personal goal has grown into a community-driven label focused on clothing made by and for queer people.
The brand offers a wide range of styles that reflect different parts of the LGBTQ+ experience, from bold, expressive designs to more subtle pieces for those who prefer a quieter form of visibility. With an emphasis on individuality and limited-run drops, Awarewolf continues to evolve alongside the community it represents—creating clothing that feels personal, intentional, and rooted in shared experience.